Most lapsed donors don’t need another campaign, another offer, or more urgency. They don’t need to be convinced. They need to feel something again.In this episode of The Million Dollar Nonprofit, Tom Kelly explains why donors lapse in the first place — not because th...

Most nonprofits believe their biggest growth problem is a lack of donors. More names. More leads. Bigger lists. But here’s the uncomfortable truth: most nonprofits don’t have a donor problem — they have a conversation problem.In this episode of The Million Dollar Nonprofit, T...

The message that doubled one nonprofit’s repeat donors wasn’t long, clever, or emotional poetry. It wasn’t a campaign or a big strategy shift. It was one short follow-up, sent at the right moment, with the right tone, asking the right thing.In this episode of The Million ...

Making donors give more isn’t about manipulation, pressure, or guilt — it’s about understanding how humans actually make decisions. Most nonprofits get it backwards: they lead with numbers, budgets, and statistics, and then wonder why giving stalls.In this episode of The ...

Most thank-you letters are polite, well-intentioned, and… completely forgettable. If they worked the way we hope, donor retention wouldn’t be stuck around 45%. Yet people give once and disappear — all the time.In this episode of The Million Dollar Nonprofit, Tom Kell...

Should You Even Start a Nonprofit?Before you file paperwork, pick a name, or ask for donations, there’s one question you have to answer first: should your nonprofit even exist?In this episode of the Million Dollar Nonprofit Podcast, Tom sits down with nonpro...

Why do people binge Netflix? Because each episode hooks them, holds them, and keeps them coming back for more. Most nonprofits? Their donor journeys feel nothing like that. One donation, one generic thank-you, and then silence. Donors lose momentum. Retention drops. Engagement stalls.

Have you ever been on a bad first date — awkward conversation, no connection, way too much oversharing, and zero chemistry? That’s exactly what most donor journeys feel like. And it’s why so many donors give once… and never come back.In this episode of The Million Dollar ...

Have you ever used AI to write a fundraising email or donor message and immediately thought, “This sounds like a robot wrote it”? You’re not imagining it — and it’s not because AI is bad at fundraising. It’s because most nonprofits are using AI the wrong way.In this ...

Most nonprofits already have AI note takers… but almost no one is using them to their full potential.In this episode of the Million Dollar Nonprofit Podcast, Tom Kelly sits down with Faigy Gilder, marketing operations and systems exp...