Are you missing out on donations simply because you’re not asking the right question? In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to increase giving by empowering donors to choose the impact they care about most. This isn’t about overhauling your tech stack or hiring a developer. It’s about using what you already have—like dropdown menus, conditional logic, and AI—to create donation experiences that feel personal, meaningful, and deeply human.

You’ll learn how to build “Choose Your Impact” donation forms that adapt based on donor preferences, how to use ChatGPT to write emotion-driven messages for each giving path, and how to automate customized follow-up emails that keep supporters engaged long after they give. From animal rescues to food pantries, nonprofits that offer tailored giving options are seeing real results: higher average donations, more monthly gifts, and stronger donor relationships.

Whether you’re using tools like DonorBooks, Typeform, ConvertKit, or even Google Forms, Tom walks you through the step-by-step process to launch a dynamic giving experience that speaks directly to each donor’s heart. You’ll also get AI prompts, sample thank-you messages, and real-world case studies to guide your next campaign.

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