YouTube isn’t just for influencers and viral cat videos—it’s one of the most powerful tools your nonprofit is probably overlooking. In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through exactly how to turn YouTube into a lead-generation, donor-nurturing, visibility-growing engine for your organization.

You’ll learn how to set up your channel for success, use AI tools like ChatGPT and Pictory to create videos without a full production team, and build trust with new audiences through smart content strategies like playlists, shorts, and testimonials. Plus, Tom breaks down how YouTube can help you establish thought leadership, drive traffic to your donation page, and even bring in passive revenue.

Whether you’re brand new to video or looking to level up your existing content, this episode will show you how to unlock YouTube’s full potential—for free.

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