Imagine meeting a potential donor, funder, or partner—and they ask, “So, what does your nonprofit do?”

You have one minute to make them care.

In this episode of The Million Dollar Nonprofit, host Tom Kelly walks you through the exact steps to craft a powerful origin story that connects emotionally, builds credibility, and invites action—in 60 seconds or less. Whether you're writing a donor email, prepping a social media video, applying for a grant, or making a quick pitch at a networking event, this formula will help you communicate with clarity and heart.

Tom shares:

• The 3-part structure every great origin story needs
• Examples of stories that work (and ones that fall flat)
• How to use AI tools like ChatGPT to refine your message
• Why your story matters more than your stats
• How to adapt your story across different formats and platforms

If you've ever stumbled through your own story—or felt like no one truly understood your mission—this episode is for you.

Stop rambling. Start resonating.

Craft a story your audience will remember—and feel.

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