Most nonprofits lose up to 70% of their donors after the first gift. But what if reactivating those donors didn’t require more emails, more hustle, or more guesswork?

In this episode of The Million Dollar Nonprofit, I break down a proven 3-step system called the Reactivation Flywheel — a smart, automated way to reconnect with lapsed donors and turn “we haven’t heard from them in years” into “they just gave again.”

You’ll learn:

• How to segment lapsed donors the right way
• What to say (and what NOT to) in your reactivation emails
• How to use AI and automation to bring back donors on autopilot
• The exact ChatGPT prompts to build your full sequence in under an hour

One nonprofit used this system to raise $11,300 from 147 donors they thought were gone — all in just 10 days. And you can too.

If you’ve got lapsed donors sitting in your CRM, this episode could be your comeback story.

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