Discover how to stop guessing about donor engagement and start using data to your advantage with the Donor Energy Score. In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down a simple yet powerful 3-step framework: Track, Tag, Turbocharge.

You’ll learn how to capture key donor behaviors, assign meaningful tags based on energy levels, and then use AI tools like ChatGPT to prioritize the donors who are most ready to give. From reactivating lapsed donors to boosting retention and deepening relationships with your most committed supporters, this episode gives you the practical strategies and real-world examples you need to supercharge your fundraising efforts.

Whether you’re just starting to organize your donor data or looking for smarter ways to personalize your outreach, this episode will help you transform how you identify, engage, and inspire your donors.

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