What if every donor action—clicking a link, attending an event, even abandoning a donation form—automatically triggered the perfect next step? That’s the power of a Donation Trigger Tree, a simple automation map that gently guides donors toward giving opportunities without guesswork.

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Watch, Wire, Win framework for building your own Donation Trigger Tree. You’ll learn how to spot donor signals, attach the right responses, and automate workflows in platforms like DonorBooks and GoHighLevel.

Tom also shares real-world examples, including a nonprofit that boosted giving by 32% simply by sending follow-up texts after an event. If you want donors to feel guided instead of lost, this episode shows you how to make it happen.

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