Most nonprofits don’t have a lead problem—they have a follow-up problem. Too often, someone signs up, downloads a guide, or meets you at an event… and then nothing. Silence. By the time you follow up, they’ve forgotten you.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to fix it with an AI-powered follow-up system that responds instantly, delivers value, and builds trust without ever sounding robotic.

You’ll learn the Capture. Connect. Continue. framework:

• Capture – Respond in the first 5 minutes with a warm, automated SMS.
• Connect – Share value within 24 hours through a donor story or impact moment.
• Continue – Guide every lead through a 7-day sequence that builds trust and ends with a light ask.

Tom shares ChatGPT prompts to help you script texts and emails, shows how to automate the system in GoHighLevel, DonorBooks, or ConvertKit, and reveals a real nonprofit case study where lead conversions jumped from 3% to 19% just by following up faster.

If you want to stop letting leads slip through the cracks, this episode is your roadmap.

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