What if your next donor didn’t come from a cold email or a boring form—but from a fun, irresistible quiz?

In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down exactly how to build a quiz funnel that attracts donors, grows your email list, and turns curiosity into contributions. Using nothing but free tools and ChatGPT prompts, you’ll learn how to craft the right quiz titles, ask engaging questions, and deliver personalized results that gently guide your audience toward giving.

You’ll discover:

• Why quizzes outperform traditional forms
• 3 types of quizzes that work for any cause
• How to write results that drive real action
• The best free tools to launch in under a day
• Email and social strategies to promote your quiz—on zero budget

Whether you’ve got a full tech stack or just a scrappy team and a mission, this episode shows you how to engage donors at scale without sacrificing heart. No fluff. No code. Just a smarter way to grow.

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