The Donor Love Ladder: From $25 to $10K
Episode Details

Most nonprofits treat every donor the same — but major gifts come from meaningful, intentional relationships, not generic thank-yous. In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through the Donor Love Ladder, a five-step journey that turns one-time donors into lifelong partners — all without adding manual work to your plate.


You’ll learn how to use ChatGPT and automation tools like ConvertKit, DonorBooks, and Zapier to create a seamless, heartfelt donor journey — from first gift to major gift. We’re talking real examples, real prompts, and real results (including how one $50 donor became a $5,000 donor in less than a year).


By the end of this episode, you’ll know:


  • How to automate love-driven donor touchpoints
  • The exact prompts to nurture donors at every step
  • How to spot and approach potential major givers
  • The full tech stack to make it all run on autopilot


Grab my free AI growth playbook here -

https://app.gohighlevel.com/v2/preview/tuv7F75UH41Y7on2cqI9?notrack=true


Subscribe now — because tomorrow’s episode drops 7 Follow-Up Prompts that Saved a $25K Gift.


Episode cover art for The Donor Love Ladder: From $25 to $10K
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